jeff lowenfels

Jeff Lowenfels dives into the soil food web to give you some background on the important role it plays in growing cannabis organically in living soil.

He is the award-winning author of Teaming With Microbes: The Organic Gardener’ Guide To The Soil Food Web, Teaming With Nutrients: The Organic Gardener’s Guide to Optimizing Plant Nutrition, and Teaming With Fungi: The Organic Grower’s Guide to Mycorrhizae.

Learn more here.



cassandra maffey

Cassandra Maffey talks about grow philosophy, practical techniques, and tackling challenges as an organic cannabis grower.

She is a highly recognized consultant in the organic cannabis space. Over the past 15 years she's developed a unique living soil system now being used for commercial growing at Verde Natural. 

Learn more here.


Sunny Kaercher


Sunny Kercher breaks down the ecology of the Rhizosphere in living soil. As she goes through interactions between the soil and root systems along with the role of microbes. 

She grew up working in soil and has always had a passion for the earth. Now she works for Miller Soils and has a desire to educate others on living soil techniques. 

Learn more here. Video coming soon. 


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Rudy Ellenbogen delivers an inspirational speech about how to reach your full potential through leadership in the cannabis industry.

Devoted to making the industry sustainable and available for all, he has a passion for helping others benefit from the medicinal properties of cannabis. 

As CEO of Verde Natural, he leads by example with a culture of transparency and honesty. Although he may not be a grower, Rudy understands you need to nurture others in order to cultivate the best.